Can OLED panels really revive the TV industry in t

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In the future, can OLED panels really revive the TV industry

oled is the abbreviation of organiclight EmittingDiode, which translates to organic light-emitting diode. It is composed of ultra-thin organic material coating and glass substrate. After adding current, organic materials will emit light. The thickness of OLED display can be compressed to 1 mm, which is only 1/3 of the mainstream LCD screen. Moreover, OLED display has no visual angle problem. In addition, OLED technology is very likely to dominate the panel field in the future because of its simple manufacturing process, low cost and high luminous efficiency

although OLED originated in Europe, now this field is maintained by two Asian enterprises. Samsung took the lead in large-scale production of OLED panels in 2007, and its main products are used for intelligence, accounting for more than 90% of the OLED panel market share. LG, which is also a Korean enterprise, does not want to lag behind. At least, it does not agree on investment planning. It is reported that LG announced to invest 706.3 billion won to build an 8.5 generation OLED panel production line, It is known as the world's first mass production line with beautiful appearance, and as early as the 2012 CES exhibition, LG launched 55 inch OLED TV, which brings a revolutionary atmosphere to its face; In addition to the two giants, Sony and Panasonic in Japan have begun to actively prepare for trial production lines. Even domestic enterprises such as BOE, csot and Tianma are also gearing up to make a fortune in the upcoming revolution

oled panels mainly flow to intelligence and television. The revolution of the former has just been completed, and it is obvious that it has not been able to give full play to the advantages of OLED technology. The television industry is in urgent need of change. 3D, intelligence and cloud are the three words that appear most frequently when the industry talks about the next generation of television, but they have never been able to get rid of the shadow of interconnection. Perhaps, only hardware improvement in a pure sense will have a better chance to revive the television industry, OLED is just on the road

can OLED become the leader of future vision

in terms of market share, LG is obviously not as good as fellow Samsung, but it has its own unique advantages in terms of future dominance, especially in terms of color display and cost, which makes LG take the lead in grabbing the strategic points of TV reform

compared with the three primary color OLED technology with weak control stability and high cost, LG adopts the combination of white luminescence and filter film to achieve full-color display. Moreover, the filter film technology has been very mature, which enables LG to significantly reduce the cost when mass producing OLED panels. If it can mass produce in a short time, LG may become a top performer in the future television field. If the latest OLED technology only represents LG's strategic leadership, the launch of the world's first 55 inch ea8800 OLED TV at the 2012 CES exhibition has established LG's benchmark position in OLED products

ea8800 is an excellent display device, and simple shock is not enough to describe its charm. As mentioned above, LG's unique display technology adds white on the basis of the traditional three primary colors, making the overall color gamut full, and the picture realistic and clear. It is clear, and has a comprehensive perspective. No angle will make consumers feel distorted. What is more amazing is that its thickness is only 4mm. When pasted on the wall, the sense of existence is not as good as a wall calendar

the only regret is that the current high price of ea8800 can not fly into the homes of ordinary people

when will the best TV fly into the homes of ordinary people

according to the prediction of npddisplaysearch, a research institution, the shipment of OLED TVs is expected to reach 1million units in 2014, and the market penetration of OLED TVs may exceed 3% by 2016. However, the industry believes that OLEDs still have huge technical disadvantages and have a long future for commercial use

we are all eager for revolution, and we hope that the traditional TV can produce a natural and exciting inspection reform as soon as possible, but any revolution needs sufficient conditions. The key reason why many enterprises fail to ride the horse together with the stick of OLED is that the technical barriers of OLED are still difficult to overcome Compared with the mainstream TFT-LCD backlight panel in the market, OLED is a self luminous body. In the process of aging, the aging degree of different pixels is different, resulting in different display brightness. In addition, the service life of OLED panel is usually only 5000h, which is only half of the service life of lcd10000h. This is only one of the two disadvantages

the problems of color deviation and short service life make all the advantages of OLED become floating clouds. There is no service life. What about the omni-directional perspective, and the corresponding speed and lightness of Shenma? It can be said that these two fatal shortcomings have directly delayed the process of TV revolution

the TV industry has become a non mainstream industry and needs cosmetic surgery urgently

facing the technical problems of OLED, consumers seem to be able to wait. After all, with the development of human cognition and science and technology, OLED technical problems will be overcome, but in the face of the loser of TV, the giants can't watch it for a minute. They need to quickly cosmetic surgery for this industry, otherwise, classic TV will really become non mainstream

first of all, the concept of 3D TV appears more and more in the joke encyclopedia. From its birth to becoming a floating cloud joke, there has been no standard definition from beginning to end. Active rate, passive rate, brightness loss, etc., are all field troops. At present, in fact, 98.62% of consumers can't find the difference between 3D TV and ordinary TV. Perhaps, this difference only exists in the manufacturer's propaganda; Then, as mentioned above, OLED has given new hope to the TV industry and may be the most reliable revolutionary, but it is still a bit of a mirage. We can only hope that lg/Samsung and other big guys can break through the technical bottleneck as soon as possible; In addition, 4K high-definition TV, which is the most talked about in the industry, also has the opportunity to rewrite the current situation of TV. Sony, Toshiba, sharp and LG uniformly launch 84 inch 4K high-definition TV. 4. The above requirements are not applicable to link TV, which may greatly accelerate the popularity of 4K. Of course, 4K apple is expected to dominate the future with its strong brand influence

well, I admit that the innovation of today's TV programs is gratifying and exciting, but it is not enough to make consumers rely on the dusty remote control in the corner again. In order to truly revive the TV industry, in addition to overcoming technical barriers, we also need to add the joint action of brand, marketing, culture and other elements

it's not easy to revive TV. Can OLED handle it

Copyright © 2011 JIN SHI